Operator-led growth systems for gyms

More
members.Fewer
walkouts.

Cornerman builds the ads, landing pages and follow-up that turn local attention into joined members — then shows you what every one cost.

Build my member engine Watch the system
60-day pilot No 12-month lock-in Cost-per-member reporting
Interactive example · sample data
Campaign command · Inner West Strength
Live

Member engine

Last 30 days · illustrative campaign

30 DAYS
Trials booked
61
▲ 18 this month
Joined members
34
▲ 56% conversion
Cost / member
$18
▼ from $27
Booked trials → joined members
Jess M. joined from the 7-Day Pass campaign · 2 min ago
Trial bookedNEW
6:30 PM
Wednesday · Strength induction
JMJess M. · 4.2 km away
Member wonJOINED
+$1,404
Illustrative 12-month member value
✓Attributed end to end
Local attentionTrial bookingsFast follow-upJoined membersCost per memberOperator-led
The member engine

One system.
Ad to member.

Scroll the journey. Every part locks into the next, so clicks do not get stranded between an ad, a front desk and a spreadsheet.

01
Local intentPeople actively looking near your club.
02
Offer fitA reason to move now, not someday.
03
Creative hookThe first second earns the next five.
04
Geo signalSpend stays close to your front door.
Trial pipelineBOOKED

Jess M.

7-Day Pass · Wednesday 6:30 PM

Cornerman follow-up ACTIVE
JM
Jess M.Trial booked · Wed 6:30 PM
Hey Jess — your 7-Day Pass is locked in. Want the quickest route to the club?
Yes please. Also, what should I bring?
Just a towel and water. Alex will meet you at reception.
Perfect, see you Wednesday.
HANDOFF READY →
MembershipJOINED

Member won.

Campaign, trial and sale connected.

Source7-Day Pass
Time to join3 days
Cornerman · Member report ● On target
New members34▲ 21%
Cost / member$18▼ $9
Trials61▲ 18
The campaign lab

Creative that earns
the next click.

Not a gallery of pretty posts. An offer, ad and landing path designed as one conversion decision. Tap a campaign to rebuild the system.

Instagram+41 trials
C
Your week starts here

Train free.
No excuses.

CLAIM 7 DAYS →
yourgym.com.au/start
INNER WEST STRENGTH

Your first seven days are on us.

Book a friendly club tour, meet the team and train before you decide.

No pressureLocal teamFast confirmation
Lead target$12–18Illustrative planning range
Trial goal40+Per campaign cycle
Follow-up< 5 minSpeed-to-lead target
Illustrative concepts · not performance guarantees
Why Cornerman

Marketing activity
is not the score.

Reach can look busy while the membership line stays flat. We connect every stage to the commercial outcome your club actually feels.

Typical agency reportNoise
×
1.2M
impressions

A large number with no clean answer to the owner’s next question: “How many joined?”

  • 01 Posts, reels and reach as deliverables
  • 02 Raw leads handed to the front desk
  • 03 Separate tools with no joined-member truth
  • 04 A twelve-month contract before proof
Looks busy
Cornerman scorecardMember economics
✓
Cost per
member

The ad, booking, follow-up and sale are treated as one system — then reported in owner language.

  • 01 Joined members as the commercial outcome
  • 02 Follow-up built into the service
  • 03 One view from spend to signed member
  • 04 A 60-day pilot before a longer commitment
Moves the line
Owner proof

See exactly what
your spend bought.

A clean operating view for the owner: booked trials, sales follow-up, joined members and cost per member. No decoding a media report at month end.

Cornerman · Growth report
Illustrative dashboard

March member report

Inner West Strength · example data

1–31 March
New members0▲ 21% vs prior period
Cost per member$0▼ from $27
Trials booked0▲ 18 bookings
Trial → join0%▲ 9 points
Members won · six-month trendTrials / Joined

Latest member activity

✓
Jess joined7-Day Pass · 2 min ago
↗
Trial confirmedSMS response · 14 min ago
+
New bookingInstagram · 21 min ago
iHonest proof policy: figures shown here are example interface data. Published case-study numbers should only go live after the campaign cohort is closed and verified.
Straight pricing

Pick a corner.
No quote theatre.

Clear scope, clear fee and a defined pilot. Ad spend is separate, so you always know what is going to media and what is paying for the system around it.

Single location

Foundation

$1,200/mo
Ad spend billed separately
  • Meta and Instagram campaigns
  • Focused conversion landing page
  • Core trial follow-up
  • Monthly cost-per-member report
Start here →
Most gyms start here
Single location · full system

Growth

$1,800/mo
Ad spend billed separately
  • Everything in Foundation
  • Full SMS and email sequences
  • Fortnightly campaign optimisation
  • Trial-to-member attribution
  • Owner-ready reporting
Book a call →
Multi-site / high volume

Scale

$2,800/mo
Ad spend billed separately
  • Everything in Growth
  • Multi-location campaign structure
  • Weekly performance review
  • Location-level attribution
  • Priority support
Talk through scale →

Every engagement starts with a 60-day pilot and written success measures. Any performance commitment or refund term should be agreed in the signed scope.

S

Shakeeb

Founder · Cornerman

Operator in your corner

I have stood
where you stand.

I managed the floor of an Anytime Fitness club. I know what a slow month feels like, what a walkout costs and how one disciplined front-desk conversation changes the number.

Before that: 15+ years in B2B sales across three industries. Cornerman combines that commercial discipline with a member-growth system built around the way gyms actually operate.

“Members and margins first. Marketing language second.”
15+Years B2B sales
FloorRan a real club
1:1Founder-led service
Your next round

Let’s fill
your floor.

Twenty minutes. We look at your current member-acquisition path, find the leaks and tell you straight whether Cornerman can move the number.

Book a strategy call →Email Shakeeb
No deck theatre · No pressure · A straight commercial conversation